As retail business around the globe are managing the effect of the COVID-19, a sound judgment of strength and thoughtfulness invade. A few retail gatherings, world-over, are attempted required security measures, while as yet satisfying client needs. The hospitality sector, a segment of travel and tourism (T&T), is critical to the UAE’s economy, given not only its contribution to GDP , but also to overall employment .Underscoring this figure, the city of Dubai ranked third in the world for international tourism spending in 2019 (approximately AED 102.47 billion). Business travel comprises a large segment of the UAE’s T&T revenue. Meetings, incentives, conferencing and exhibitions (MICE) contributed more than AED 20 billion to the Dubai economy in 2019.20
Dubai’s hospitality market has borne the brunt of event cancellations and restrictions. Occupancy rates were relatively healthy in January and February. However, travel restrictions shrunk average occupancy in May.
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