How much can a search engine change in a year? If it’s Google, the answer is a lot. Best SEO practices suddenly can turn into web page death sentences if you’re not careful. But even if you do not have time to keep your fingers on the pulses of the ever changing search industry, you are in luck. We reveled 5 Surprising Things the Top google ranking Sites on Google using Google Keyword Planner. A new informative and report from Google Keyword Planner has done a lot of the work for you. It analyzes and distills the data you need to know.
Here are a few of the highlights:
1. Big Brands Don’t Have to Work as Hard as You Do
With over 70 million fans, Coca-Cola is one of the most iconic and most popular brands on Facebook and google ranking.
Let’s face it. When you have a memorable, mesmerizing campaign that people can’t stop talking about, you don’t have to do a lot to encourage them to spread the word. Simply because Coca-Cola is a huge brand google ranking and a household name, it can get by with making a sub-par, Google Keyword Planner, non-optimized site.
They, and many other brands like them, can ride the waves of backlinks, mentions, and other social signals, and their content always rises to the top. Of course, this does not mean that they should rest on the find of their success. The bigger the brand, Google Keyword Planner, the bigger the social media reach, and the bigger the fall when things like this happen with better google ranking.
2. Social matter – But Which Matter Most?
With over 2 million followers, Burberry is the top most-followed brand on Google+
It’s no secret that Google is watching social signals carefully. Facebook likes, shares, Twitter tweets, Google Keyword Planner and even Pinterest pins are showing up on its radar and searching are given the best google ranking followed closely by Facebook.
3. Backlinks and Headings – Are They Still Important?
You’ve likely heard that keyword-rich backlinks and heading 1s with your keywords can help your google ranking. But this changed in 2012 to the point where keyword-added H1’s can hurt, rather than help, your google ranking. Long page titles also can affect your site negatively, as the chart below shows using Google Keyword Planner.
4. Should You Register a Domain Name with Keywords In It?
The perpetual question that’s always on every marketer’s mind when they launch a new venture – should my domain name include keywords? Currently, Google is paying less attention to this metric than the placement of the keyword in other places, Google Keyword Planner, such as in the title, URL, and in both internal and external links. A well-balanced internal linking structure is vital for spreading around all the valuable optimized google ranking “link juices.”
5. Is Quality Content Enough?
Well-written content is still important in Google’s eyes, as are a decent number of images and strong internal links. Page load speed also is a factor, as is the word count, when it comes to backlinks. If you’re consistently publishing good content, Google Keyword Planner, steadily acquiring backlinks, and adding rich media including images and video, you’re taking all the right steps to maintain a google ranking.
So far, the shift seems to be toward less emphasis on “keyword tricks” ,Google Keyword Planner and more emphasis on quality with google ranking.
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