I used to rely heavily on banner ads and sales threads on once-popular internet marketing forums, but my marketing strategy went in a completely different direction once I learned how effective content marketing,Google Analytics seo tools was at helping establish my personal brand.
I’ve done it all. Email marketing, paid social media, pay-per-click campaigns, etc. I have experimented with every single format of digital marketing, Google Analytics seo tools and some I still use, but nothing can come close to what personal branding can do in terms of results.
1. Be transparent and 100% honest.
This is what really caused my personal brand to take off. I started SerpLogic as a blog, and my goal was to cut through all the BS in the SEO industry. I needed a platform to voice my opinion and share my knowledge without being censored,Google Analytics seo tools and my only option was to start my own website to do so.
You see, the SEO industry is full of a bunch of fakes. They write for all the SEO blogs and call themselves experts, saying that the way to acquire high quality authority links is to publish great content. Sure, that is a way, but most of these “experts” Google Analytics seo tools are some of the biggest link sellers out there.
2. Make yourself known for being different.
This kind of circles back to the first point above. Before I started SerpLogic as a blog, Google Analytics seo tools all of the SEO content and information that the “experts” put out there was the same. It was pure fluff. They were saying what they wanted people to believe – that SEO is all content creation and waiting for the big sites to magically link back.
After reading their blog posts a business owner would assume that all they needed to do in order to start google ranking was to publish some blog posts and then sites like Business Insider, Forbes, Google Analytics seo tools and Mashable will just start linking away.
3. Build relationships online with authority influencers in your niche.
Once you start to build a strong personal brand, it becomes much easier to network and connect with influencers within your niche. They get contacted all day long by people wanting to network, Google Analytics seo tools, share content and leverage them in some way. The problem is, the people typically asking for a favor have nothing of value to give in return.
Now, as your personal brand grows, so does your reach and popularity. When you approach influencers, they are going to do a little digging, Google Analytics seo tools to see what kind of personal brand you have. If they see that you have built a strong one, they are going to be more likely to help share your content or even interview you for their blog.
4. Participate in relevant Facebook groups.
Everyone and their brother is on Facebook these days, and Facebook groups are becoming a popular place for people to hang out and discuss specific topics. There are groups out there for anything you can think of, Google Analytics seo tools so search terms related to what you sell and look for the biggest, most popular groups available.
You don’t want to go in these groups and start spamming your business, because that will get you banned. You want to go in there and leverage your personal brand to quickly become an expert within the group. These little communities are very loyal, Google Analytics seo tools and if the group collectively identifies you as an expert you will gain new business without even having to ask for it.
5. Show your audience that you are an expert.
Sometimes your audience isn’t going to realize that you are an expert unless you show them. Have you been quoted or interviewed by major media outlets? If so, you should make an “as seen on” section on your website, Google Analytics seo tools, highlighting all of the media exposure you have secured.
I have also seen some people make a video, which highlights all of their interviews, media placements, and accomplishments. It’s almost like a highlight reel, Google Analytics seo tools and since people love video content it’s a great way to deliver the “I’m an expert” message.
6. Use professional photos.
There are two major social networks that can be a goldmine for attracting new business: LinkedIn and Facebook. If you are planning on prospecting on either of these networks, you need to do one thing – get professional photos taken. The $300 it will cost is a small price to pay for the new business you can potentially attract using Google Analytics seo tools.
I don’t see many unprofessional photos on LinkedIn, but there are plenty of low quality ones. Taking a selfie on your iPhone won’t cut it. Also, don’t be a stiff. Smile and lighten up. When you are building your personal brand, Google Analytics seo tools, people connect with you as a person before they connect with your business. Something as simple as a warm picture cracking a big smile will be the deciding factor when someone is thinking of connecting with you and starting a conversation. Smiles are inviting.
7. Give potential customers incentive to follow you and your business.
What you give away as a bribe really depends on what type of business you have. If you are a consultant, then you might want to consider writing an in-depth eBook that features like Google Analytics seo tools solutions to common problems that business owners face. Something like this is perceived as valuable and someone is going to be more than likely to give you their email address or follow you on social media for that information.
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